Resources Library by ANA

Revue Française du Marketing (Février 2006)

Ce numéro de votre Revue ne comporte que des analyses variées d'origine académique, avec toujours plusieurs auteurs associés, dans deux cas desenseignantes-chercheuses, dans deux cas leurs collègues masculins:nous atteignons une...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

February 1, 2006

Using sponsorship to communicate to teenagers

This paper examines an attempt to measure the relative impact of a number of sponsorship mediums for promoting a health message, Be Your Best, to Australian teenagers. In essence, the message was used in an attempt to convey to teenagers that if they...

Catalogue: New Monograph Series Vol.9: Researching Youth

Author: Patrick Shanahan

August 1, 2000

Television advertising as social communication

The attitudes of the different social groups of Ukrainian population to television advertising are considered in the paper. The analysis is based on the data of the surveys and the focus groups. The main conclusion is simple. In a society with...

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Authors: Natalia Kostenko, Tatyana Koshechkina

November 11, 1995

Communication towards 15-25 year old youngsters

The analysis is based on: - the results of prospective survey carried on among 400 14-20 year old youngsters (400 qualitative interviews of one hour and a half each); and on the main findings of: - 500 qualitative interviews carried on among 16-25...

Catalogue: Seminar 1984: Marketing To Children And Young Consumer

Author: Marc Gilles

June 15, 1984

Communication or persuasion?

Advertising hasn't a purely informative role. I think we have to accept that in many fields its persuasive role is important - particularly in advertising on social issues. At the same time the real value of advertising lies within the concept of...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research

Author: Julia Ann Burdus

June 15, 1981